Online Conversion

Whether you’re attempting to make a sale to site visitors once they’re already on your site, or you bring them in through SEO as is the most important thing with building a website or re branding it, and for this you need to work with experienced  professionals in this matter, such as phoenix seo experts which will make your search optimization go up in a 70 percent or use a PPC campaigns, chances are, at some point in time, they will…

Coming up with effective, persuasive copy to use in your direct marketing offer can be a daunting task if you are looking for a solution, this article will teach you just that.  When all is said and done, you may be convinced the copy you’ve come up with is a sure thing, however, the truth is you really won’t know which web copy works best until you have a chance to test different versions and analyze the results.  Because of…

To begin with, it’s important to note there is a difference between web content and web copy.  Web content is meant to inform, discuss, or entertain, whereas web copy is designed to persuade users to take a certain action, which in many cases means making a sale.  This can include sign ups, orders, registrations, and subscriptions to name a few. (more…)

Before we go over the steps to creating effective online copy that sells, it’s important to understand a couple of key insights into how users tend to interact with web copy.   According to usability and web design expert Jack Nielsen, people don’t read online, they scan.  Because of this, successful web copy must be scannable web copy (bullet lists, highlighted keywords etc.).  Another important factor to keep in mind is that emotion sells.  Emotion is the primary motivating factor encouraging…