Online Conversion

The ultimate end goal for any landing page is conversion.  In this case, that means getting people to ‘Buy Now’ and fill out the data capture form to start the checkout process and complete the purchase of Gobie’s portable water filtration bottle.  To help accomplish this, we rely on key design and messaging approaches. (more…)

When a user comes to your page, the first thing they will see is the main content block (outlined in red).  Like anything else, first impressions are very important and you only have a small window to both introduce your product or offering and pique a visitor’s interests to move them along to the next step in the conversion funnel. We highly recommend our readers to use Funnelflix or similar product for creating their sales funnels for better conversion. (more…)

Even with the advances in technology and online sales tools, the average conversion rate for websites is currently around 3%.  Fortunately this number is just an average and not the rule as there are numerous examples of companies that have great conversion rates by comparison; ProFlowers, for instance has a conversion rate of 26.5%.  We are going to take a look at some of the most important secrets to top converting websites as well as what some of the top…

In the introduction to our theme of the month, I briefly mentioned the term conversion optimization, which is all about improving your site to make it easier for users to accomplish the specific goals you have for them once they arrive.  This can be enhanced by focusing on 3 key steps, which we’ll look at in detail.  A site that has done a great job with increasing its conversion friendliness with the help of eCommerce-enhancing agencies like Salesforce, which other sites…