Online Conversion

MarketingOnline Conversion

PPC Campaigns Get a Boost with Optimized Landing Pages

We recently ran a Pay Per Click (PPC) campaign for one of our clients looking to increase lead generation. The result was a 135% rise in conversion rate over their existing landing page. New Dental Choice is a comprehensive dental savings plan designed by practicing dentists for individuals, families, and groups of all sizes. In addition to their site redesign (coming soon), we had the opportunity to help them with some internet marketing, specifically a PPC campaign designed to capture…
February 23, 2011
DesignDevelopmentMarketingOnline Conversion

High Performance Landing Pages Get Results

Over the past couple of years, we've been designing and developing high performance landing pages for clients looking to market and sell products or other offerings online. We are always on the lookout for people and products we believe in. Gobie H20 met both of these requirements, so we created a plan to get the message out on both the negative environmental impact of bottle water use as well as alternative green products, such as Gobie's reusable filtered water bottle.…
February 23, 2011
DesignOnline ConversionTips

Conversion Goals Inspire Ninthlink’s Design

Sundance Spas' website is a great example of designing for the web with conversion goals in mind. Once these calls to action were identified, we were able to move forward with design and development based on a sound conversion strategy. As you can see, we've turned the right navigation channel into a conversion tool, with a focus on financing options, locating a Sundance dealer, special offers, get a quote, requesting a free brochure, and an email sign up form. Additionally,…
February 23, 2011
DesignMarketingOnline ConversionTips

Fill Out This Form!

A big part of most marketing efforts and conversion goals involves capturing user data.  The type of data and amount of user information you need or request will vary depending on what you’re trying to accomplish.  That being said, when creating forms for your contact page, or other landing pages and calls to action, it’s important to keep in mind that the more information you ask for (especially if it doesn’t relate to a specific purpose), the less likely your…
February 18, 2011
DesignMarketingOnline Conversion

How to Increase Consumer Confidence and Sales

With the exception of well known sites like Ebay and mega retailer, ecommerce stores like Walmart, people are still (for good reason) skeptical of buying items online from lesser known merchants.  If your site gives off a less than professional appearance or has any particular issues, which may give your user a negative perception of the validity of your product or service offering, your chances of online conversion will dwindle.  There are a variety of steps you can take to…
February 15, 2011