Category

Marketing

DesignDevelopmentMarketing

Non-Profits utilize YouTube to educate and build awareness

Today, there are millions of people using the YouTube as an alternative form of education and entertainment.  For example, you can learn almost any guitar song from an instructor for FREE by typing in the name of the song and including the terminology lessons or tablature.  It is recommended that non-profits consider setting up there own Channel and begin encouraging members, partners, teachers and other alliances to contribute content and comments on the channel to build awareness and education. Above,…
February 12, 2009
DesignDevelopmentMarketing

What can Non-Profits learn from YMCA about online marketing?

The December 2008 Capital One Bank Dallas YMCA Turkey Trot, the nation’s largest Thanksgiving Day race with more than 33,500 participants, using Web 2.0 tools to achieve the event’s highest ever number of online registrations. This year’s Turkey Trot handled 13,234 online registrations, a 50 percent increase compared to the previous year. The race also set a single-day record for the number of online registrations with 1,200 participants signing-up via the Internet, an increase of more than 80 percent compared…
February 12, 2009
Marketing

Wigets Make Netflix Easy

The way we watch our entertainment images is changing every day it seems. Netflix announced  that 1 million Xbox users have downloaded and activated its Watch Instantly streaming service and watched 1.5 billion minutes of video since November 2008. So, the old red envelope company has been busy building plug-and-play integrations to allow users to import digital downloads to their televisions. So what about Hulu? (more…)
February 10, 2009
DevelopmentMarketing

The Arrival of Kindle2

Amazon held a big to-do at the Morgan Library Museum in New York yesterday to unveil its next generation eBook reader--the Kindle 2!--which will begin shipping from Amazon on February 24. One of the most hotly anticipated consumer electronic devices since the iPhone, the new Kindle adds some attractive new features including a much thinner profile, longer battery life, a crisper display and text-to-speech capabilities powered by Nuance that will allow readers to have books read to them by a computerized voice. The…
February 10, 2009
Marketing

Happy Birthday, Facebook!

Facebook officially turned 5 yesterday and to commemorate the occasion the company released some pretty amazing statistics that speak to just how much impact the social network as had upon users' lives (aka brand relevance). Facebook now has more than 150 million monthly active users (about 1 in 5 of the web's entire audience) putting it over the top of MySpace as the world's #1 social network. (more…)
February 5, 2009