Things we do and things we like.

Culture

Connected World and Community. Wow!

Thought this image (infographic) was worth taking a quick timeout from working on strategies that are helping clients reach more customers through the Internet. For those that have not yet watched the "Social Network" about the amazing explosion of Facebook - the image above highlights for you how significant the participation and connection is between friends, families and cultures online. Really like the quote from editor.... "What really struck me, though, was knowing that the lines didn't represent coasts or…
December 15, 2010
CultureDesignDevelopmentMarketingPress / News

Ninthlink Praised in UCSD Alumni Annual Report

We had the pleasure of working on a facelift for the UCSD Alumni Website over this past year, and while it is true that a job well done is its own reward, it is also nice when the praise comes from the client, in the form of an article in their annual report that gets sent out to all Alumni, including my mom, who pointed it out via email to me this morning. "The fresh design from San Diego's Ninthlink…
December 14, 2010
Culture

Bill Gates Favorite Teacher – Sal Khan

http://vimeo.com/11731351 Ninthlink has recently partnered with Black Book Sessions (a non-profit), based on the vision to bring more relevent & inspired events to youth and teachers throughout the world. One of the hot topics is "How to bring more relevant education to young people" both in the classroom and outside of the classroom. Doing some research today can find online help for homework in physics in the new edge technology and education go hand in hand, I discovered Sal Khan…
December 14, 2010
MarketingPress / News

Advertising Age Releases 2010 ‘Book of Tens’

Advertising Age (AdAge), is a leading global source of news, intelligence, and conversation for marketing and media communities.  Today they released their 2010 version of ‘The Book of Tens’, in which they list the top trends and stories from 2010 (along with some predictions for 2011), in a variety of areas related to the advertising and marketing industry. Some of the other categories include: Media and Marketing Related Twitter Accounts That Don’t Annoy Us Best Marketer Apps Biggest Viral Ads…
December 13, 2010
Marketing

A/B Tests: What Should You Be Testing?

One of the great things about testing online is the fact that almost anything on a web page or in an email campaign can be tested.  While this creates a lot of options and flexibility, it can also make the decision of what to test a difficult one.  Much like a test from your high school science class, once your goal is defined, you must then determine how you will achieve it, define the control variable, state your hypothesis, and…
December 10, 2010