All Posts By

David Lussky

DesignOnline ConversionTips

Conversion Goals Inspire Ninthlink’s Design

Sundance Spas' website is a great example of designing for the web with conversion goals in mind. Once these calls to action were identified, we were able to move forward with design and development based on a sound conversion strategy. As you can see, we've turned the right navigation channel into a conversion tool, with a focus on financing options, locating a Sundance dealer, special offers, get a quote, requesting a free brochure, and an email sign up form. Additionally,…
February 23, 2011
CulturePress / News

Non-profit Launch: Blackbook Sessions

Ninthlink partnered with Blackbook Sessions to help deliver a vision for the future of how kids learn, inspire, and contribute to the local community. Blackbook Sessions is a non-profit organization that empowers and inspires young and emerging talent. Over the past three years, Blackbook Sessions has sponsored a series of live events, or "Sessions," providing youth an avenue for discovery, education and rewards evaluated through a panel of industry, business and community leaders. Attendees are encouraged to bring sketchbooks or…
February 23, 2011
DesignMarketingOnline ConversionTips

Fill Out This Form!

A big part of most marketing efforts and conversion goals involves capturing user data.  The type of data and amount of user information you need or request will vary depending on what you’re trying to accomplish.  That being said, when creating forms for your contact page, or other landing pages and calls to action, it’s important to keep in mind that the more information you ask for (especially if it doesn’t relate to a specific purpose), the less likely your…
February 18, 2011
DesignMarketing

February Theme: Scripting Your Offer; How to Increase Sales with Copy & Design

Back in November, we focused strictly on the language component of ‘Scripting Your Offer’, in regards to the words, phrases and web copy used to sell your products or promote your business offerings online.  The month before, we reviewed some ‘Essentials of Web Page Conversion’, which often centered on design elements and specific visual strategies to help convert your site visitors into customers.  When it comes to scripting your offer, however, these two aspects will need to complement one another…
February 17, 2011
DesignMarketingOnline Conversion

How to Increase Consumer Confidence and Sales

With the exception of well known sites like Ebay and mega retailer, ecommerce stores like Walmart, people are still (for good reason) skeptical of buying items online from lesser known merchants.  If your site gives off a less than professional appearance or has any particular issues, which may give your user a negative perception of the validity of your product or service offering, your chances of online conversion will dwindle.  There are a variety of steps you can take to…
February 15, 2011