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DesignOnline ConversionTips

Conversion Goals Inspire Ninthlink’s Design

Sundance Spas' website is a great example of designing for the web with conversion goals in mind. Once these calls to action were identified, we were able to move forward with design and development based on a sound conversion strategy. As you can see, we've turned the right navigation channel into a conversion tool, with a focus on financing options, locating a Sundance dealer, special offers, get a quote, requesting a free brochure, and an email sign up form. Additionally,…
February 23, 2011
DesignMarketingOnline ConversionTips

Fill Out This Form!

A big part of most marketing efforts and conversion goals involves capturing user data.  The type of data and amount of user information you need or request will vary depending on what you’re trying to accomplish.  That being said, when creating forms for your contact page, or other landing pages and calls to action, it’s important to keep in mind that the more information you ask for (especially if it doesn’t relate to a specific purpose), the less likely your…
February 18, 2011
MarketingOnline ConversionTips

Landing Page Basics

Whether you’re attempting to make a sale to site visitors once they’re already on your site, or you bring them in through SEO as is the most important thing with building a website or re branding it, and for this you need to work with experienced  professionals in this matter, such as phoenix seo experts which will make your search optimization go up in a 70 percent or use a PPC campaigns, chances are, at some point in time, they will…
February 10, 2011
DesignOnline ConversionTips

Visual Design Methods to Increase Landing Page Conversion

The ultimate goal of any landing page is online conversion.  While persuasive web copy is an important piece of the puzzle, the look and feel of your page (design) is the first thing a visitor will see, meaning you only have a small window to direct their attention to your specific conversion area.  While this can sometimes be accomplished with headlines alone, there are a variety of visual techniques you can utilize to direct user’s attention toward your conversion channels,…
February 7, 2011
Tips

Protect Your Eyes from Monitor Strain with the 20-20-20 Trick

Hot off the (video) presses from the Today show is a technique / bit of advice to protect your eyes from the strain of using a computer all day every day: the 20-20-20 trick. It's easy: every 20 minutes, just take a 20 second break to focus your eyes on something 20 feet away from you. Dr. Keri Peterson also advises that the top of your computer monitor(s) should be level with your eyes, so looking at the whole of…
February 7, 2011