Marketing

We're giving away $100 in Advertising with Google Adwords to the First 10 people that respond to [email protected] Details: Vouchers can only be used by new advertisers with a billing address in the United States, Canada, Argentina, Mexico, Columbia, Chile or Peru New advertiser accounts must be created between August 31st and September 30, 2012 and must remain active through September 30, 2012. Only one coupon can be applied to any new advertiser account Coupons must be applied to advertiser…

Facebook’s latest search ad unit, known as ‘Sponsored Results’ lets advertisers target site visitors as they search for specific pages, apps and places using the site’s main search bar.  As a user searches for a specific entity – a link to an advertiser’s own app, page, or custom tab would show up above the top organic result (what a user is actually looking for) providing an effective way to divert traffic from competitors. (more…)

RapidBlue, a shopping analytics firm recently tested the effects of online ads on offline sales.  According to the study, Google Adwords campaigns increased ‘both brick-and-mortar retail visits and visitor dwell times by double digits’. (more…)

The Cartoon Network celebrated its 20th Birthday during this year’s Comic-Con with an art exhibition, curated by our friend Mark Murphy. Over 100 artists representing distinct creative styles were personally invited by Mark to give their take on a Cartoon Network show or character they had been paired up with.  Our digital news release helped generate plenty of online buzz for the event. (more…)