Category

Marketing

DevelopmentMarketing

Schema In Action

Not too long ago, the search engines announced a uniformed way to make better sense of the content on the web. They called it Schema. The goal was to use a new markup language that would enable website authors to tag their content, a feat that would ultimately help the engines organize and serve up more meaningful results. The engines said Schema was coming and some in the optimization community took notice. About a year had passed since that fateful…
May 25, 2012
Marketing

Surviving Google’s Penguin Update

If you haven't heard by now or read in our previous blog, Google is making an important algorithm change known as the Penguin Update. This update is centered around Google's quality guidelines and namely concerns the following 8 principles outlined by the search engine giant: (more…)
April 30, 2012
Marketing

Greetings from the War Room

More and more it seems that the Internet marketing space has become more like a war zone. The constant changes and major announcements from the search engines and social media sites, the dissemination of this information from Industry and non-Industry leaders alike, and the confusion surrounding each piece of news has created a constant state of chaos for everyone participating in this arena.  It seems that with every Facebook “conversion to Timeline” we get a Google “exact and phrase match…
April 18, 2012
CultureMarketing

In case you were AFK today…

... and missed the news: "new iPad" ? "iPad 3?" "3rd Generation iPad"? Either way, its enough to bring traffic on www.apple.com / store.apple.com crawling to its knees. Have you pre-ordered yours yet? They should arrive on March 16th. And they have Siri, and more pixels than your HD television.
March 7, 2012