Gonzo Marketing: Winning Through Worst Practices by Christopher Locke. Perseus Books, $15.00 An older title, but one we crack open and consult every now and then, and recommend to any of you who desire to think of new ways (aka “outside the box”) to approach marketing strategies. Let’s face it, what works in the flesh world does not always work in the digital world, and vice-versa. As new technologies arise, new ways of marketing also open doors—Twitter is…
Jeromy StallingsJanuary 20, 2009