Category

Marketing

Marketing

Kids: A Viable and Evolving Marketing Demographic

For all of us over the age of 21, we can sometimes (well, sometimes) feel as obsolete as Mac G3 when we come to realize that the strongest online market demographic - now and in the future - are kids age 7-15. Pehaps younger!  And the successful folks out there in cyberspace, Hollywood, and Madison Avenue know this, and act on it. We can learn a thing or ten from their methods of marketing to this audience. Take for example Betawave,…
February 17, 2009
Marketing

Have You Hugged a Ninja Lately?

Looking for an inexpensive, cool toy for your children?  ThinkGeek, one of our favorite sites for nifty gadgets and gewgaws, sell the Wee Ninja in two sizes. Ninjas, traditionally, are stealth assassins - trained in a variety of fighting styles. There are times, however, when combat isn't required; when struggle needs not the exquisite edge of the blade, subtler means become necessary. Snuggles. The Wee Ninjas are part of the Ninjatown Adventures books and games.
February 13, 2009
Marketing

Tweet & Donate @ the Same Time

Those of you who have put off joining Twitter may want to jump in today, just to get a taste for how big this thing is getting. The San Francisco-based start-up is hosting a Twestival, a global fundraising event for charity:water, a non-profit group that facilitates funding for freshwater projects in developing nations. More than 200 cities around the world will host events in their local communities such as a dance event in New York City to help raise money and awareness. Or you can…
February 12, 2009
Marketing

Five Tips to Help Non-Profits Enchance Online Presence

Today's charities face an increasingly competitive and online environment. With challenges like government funding cut backs, an aging donor base, increase competition and more marketing directed at one's disposable income, is it any wonder more charities are scrambling to stay a float? In order for non profits to succeed, they need to embrace emerging ways or marketing to current and future donors. Here are 5 tips we believe (and know) will help... (more…)
February 12, 2009
DesignMarketing

What Can Non-Profits Learn from Borack Obama’s online success?

It’s no secret that much of President Barack Obama’s campaign for getting elected “the leader of the free world” had a lot to do with reaching out to the denizens of cyberspace in ways no other candidate, including his opponent, John McCain, ever has. While Al Gore may have (erroneously) “invented the Internet”, Obama, and his Net-savvy campaign handlers, and a vast amount of volunteers, used online marketing techniques to virally/successfully get their word out. “Obama built an incredible national…
February 12, 2009