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Marketing

Marketing

“If Demi is Reading it…” — Ninthlink Book Review Blog #5

Twitter pal Ashton Kutcher tweeted that wife Demi is reading a book called The Shack, with an eye on buying the film rights for them to do, so naturally we had to check out what this book is about. The Shack is "a  guy-meets-God Novel that has literary integrity and spiritual daring," says Mike Morrell at zoecarnate.com "It cuts through the cliches of both religion and bad writing to reveal something compelling and beautiful about life's integral dance with the Divine.…
March 4, 2009
DesignDevelopmentMarketing

Skittles Goes to Social Extremes

"Gone Social Media Wild" During a period of uncertainty, not just in global economics, but in a growing medium called Social Media - Skittles.com got BOLD and just may have set a new trend...by transforming their skittles.com website into their Twitter Feed. The only thing left that on Skittles site is a mini navigation console in the upper left corner of one's screen.  As many companies are only now beginning to realize the power of social media and how it…
March 4, 2009
Marketing

Future Trends: Mobile TV in Your Hand

Mobile TV will finally begin to blossom in 2009-2010 in the U.S. thanks to a convergence of trends, according to a new study from research firm NSR. With commitments to launch mobile DTV services from 63 TV stations in 22 U.S. markets -- covering 35% of television households nationwide -- the format has a good chance to take hold. Why? Consumers welcome free ad-supported service during tough economic times. (more…)
March 4, 2009
Marketing

How Much is Facebook Really Worth, Anyway?

Facebook investor Peter Thiel went public for the first time in Business Week affirming that acquisition talks between Facebook and Twitter did indeed occur last year but that they broke down over how to value the fast-growing social networking site. The deal, pegged in the $500 million range, would have been transacted with Facebook stock -- the valuation of that stock, however, has been a moving target.  Still, the economy has not seriously effected the worth of social networking...no matter what, people are social creatures who…
March 3, 2009
Marketing

Ninthlink Book Review Blog #4: Is There a Mysterious Formula to Success?

When our Twitter friend Ashton Kutcher tweeted that he was reading Malcolm Gladwell's new book, Outliers, we decided to check it out -- after all, that is indeed the power of viral marketing of celebrities on social networks: they endorse a book, band, movie, or product, a boost in interest and sales will naturally occur. In Gladwell's previous book, The Tipping Point, the power of the viral in life was deconstructed, and how word-of-mouth ideas and causes become successful through…
March 1, 2009