Future Trends: Mobile TV in Your Hand

By March 4, 2009 No Comments


Mobile TV will finally begin to blossom in 2009-2010 in the U.S. thanks to a convergence of trends, according to a new study from research firmĀ NSR. With commitments to launch mobile DTV services from 63 TV stations in 22 U.S. markets — covering 35% of television households nationwide — the format has a good chance to take hold.

Why? Consumers welcome free ad-supported service during tough economic times.

Free-to-air is the clear answer to jumpstart demand to later be capitalized on via contextual/targeted ad revenue and upgrades to subscription-based services for premium programming.

The long-term viability of the stand-alone FTA model is still unproven, so NSR expects that players driving the initial phase will tend to be those with lowest spectrum costs and distributed network build out risks in need of new distribution channels.

NSR projects North America to experience the highest growth rate in broadcast mobile TV between 2008 and 2013, reaching over 32 million TV-enabled mobile phones by 2013.

Jeromy Stallings

Jeromy Stallings is the founder at Ninthlink. His purpose is to help business owners, thinkers, marketers & teams achieve their full potential through the authorship of strategic plans for the internet. Jeromy loves learning about anything digital, and helping others - so please comment and share how you are contributing to others with your skills!

Leave a Reply