Category

Marketing

Marketing

The Importance of Brand Loyalty

What Is It? Band loyalty is a term for when consumers generally buy from the same manufacturer repeatedly over time rather than buying from multiple suppliers within the category. It also refers to the degree to which a consumer consistently purchases the same brand within a product class. (more…)
March 10, 2009
DesignDevelopmentMarketing

Three Cool Websites

Google Mars! NASA and Google released a new Mars overlay providing 3D views of the canyons and mountains of the Red Planet, part of the beta launch of the downloadable Google Earth 5.0 client application. Choose from a variety of content categories to view the locations of spacecraft landings and major scientific findings. National Geographic also signed a deal to provide a wide range of content to a new Ocean overlay of Google Earth. (more…)
March 10, 2009
Marketing

February – A Month of Events

There are a number of important days and holidays in the month of February.  Let’s take a look at some, their history, and what they mean to us in today’s culture, and how these events relate to online marketing. (more…)
March 10, 2009
Marketing

Watchmen comes out today, aka, why I should learn to buy movie tickets in advance…

Yes, today is 03-06-09, which means Watchmen the movie is all up on us all, today. Or something. The IM waiting for me when I got back from lunch basically said "Jess and Gavin want to go watch it on IMAX at Mira Mesa, but can't figure out what times its playing." Upon further inspection, our available options for today are (were) 8:45am, 12:10pm, and 2:00am. 3:10, 7:10, and 10:10 are o u t out of the question. And that's…
March 6, 2009