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Black Book Sessions. What Inspires You?

Ninthlink has recently partnered with Black Book Sessions that delivers a vision for the future of how kids learn, inspire and contribute to local community. A big part of of Black Book Sessions will be events to give back to the community that are kicking off January of 2011. Black Book Sessions is a non-profit organization that empowers and inspires young and emerging talent. Over the past three years, Black Book Sessions has sponsored a series of live events, “Sessions,”…
December 8, 2010
Marketing

Tracking Your Results: Types of Testing

Testing is at the center of improving conversion rates and should provide the foundation for what every marketing decision is based on.  The most common types of tests used to measure the effectiveness of your website are the A/B test and Multivariate test. (more…)
December 7, 2010
MarketingTips

December Theme: Tracking Your Results- A/B Testing

When building a website, the idea is to create something that meets the needs of your customers.  When you better serve your customers, you better serve your business.   Testing let’s you listen to what they have to say.  Over the final month of 2010, we will be looking at the importance of testing your site and tracking your results. (more…)
December 2, 2010
MarketingOnline ConversionTips

15 Touch Points for Scripting Your Direct Marketing Offer

Coming up with effective, persuasive copy to use in your direct marketing offer can be a daunting task if you are looking for a solution, this article will teach you just that.  When all is said and done, you may be convinced the copy you’ve come up with is a sure thing, however, the truth is you really won’t know which web copy works best until you have a chance to test different versions and analyze the results.  Because of…
November 29, 2010
MarketingOnline ConversionTips

10 Do’s and Don’ts For Writing Web Copy

To begin with, it’s important to note there is a difference between web content and web copy.  Web content is meant to inform, discuss, or entertain, whereas web copy is designed to persuade users to take a certain action, which in many cases means making a sale.  This can include sign ups, orders, registrations, and subscriptions to name a few. (more…)
November 23, 2010