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Marketing

MarketingTips

Do’s and Don’ts of A/B Testing

While A/B testing is a relatively simple and cost effective way to improve your site’s conversion rates, there are some important things to keep in mind to ensure your success. Deploy Parasoft tools to make testing more efficient. Parasoft's software testing solutions automate time-consuming testing tasks across development and QA, bringing the results together in an interactive reporting and analytics platform for actionable team and stakeholder insights. You can reduce the time, effort, and cost of delivering safe, secure, high-quality…
December 18, 2010
Marketing

Ad Network Technology. Dymystified. Or Not?

We design impressionable brands and help existing ones shine by crafting memorable digital experiences and targeted campaigns.Getting your company online and linked into the “now” digital trends while aligning with business and brand goals. Delivering a project plan that identifies targeted campaigns and programs to engage partner needs and requirements.Ninthlink designers are ready to listen to your business needs and create websites, applications, email campaigns, facebook pages, and more. Our digital strategist & user experience experts begin each design project…
December 17, 2010
CultureDesignDevelopmentMarketingPress / News

Ninthlink Praised in UCSD Alumni Annual Report

We had the pleasure of working on a facelift for the UCSD Alumni Website over this past year, and while it is true that a job well done is its own reward, it is also nice when the praise comes from the client, in the form of an article in their annual report that gets sent out to all Alumni, including my mom, who pointed it out via email to me this morning. "The fresh design from San Diego's Ninthlink…
December 14, 2010
MarketingPress / News

Advertising Age Releases 2010 ‘Book of Tens’

Advertising Age (AdAge), is a leading global source of news, intelligence, and conversation for marketing and media communities.  Today they released their 2010 version of ‘The Book of Tens’, in which they list the top trends and stories from 2010 (along with some predictions for 2011), in a variety of areas related to the advertising and marketing industry. Some of the other categories include: Media and Marketing Related Twitter Accounts That Don’t Annoy Us Best Marketer Apps Biggest Viral Ads…
December 13, 2010
Marketing

A/B Tests: What Should You Be Testing?

One of the great things about testing online is the fact that almost anything on a web page or in an email campaign can be tested.  While this creates a lot of options and flexibility, it can also make the decision of what to test a difficult one.  Much like a test from your high school science class, once your goal is defined, you must then determine how you will achieve it, define the control variable, state your hypothesis, and…
December 10, 2010