Category

Marketing

Marketing

January Theme: Essentials to Online Loyalty & Retention

We’re going to kick off 2011 with a focus on the essentials to building online loyalty and increasing customer retention, both of which have a direct impact on profitability.  Knowing what can help to create a loyal online following is a key for online marketers and over the next couple of weeks, we will be taking a look at some trends, tips and examples of the companies that seem to be doing it right. (more…)
January 5, 2011
DevelopmentMarketingPress / NewsTips

Contact Form 7 Textarea Wordcount, by Ninthlink

When one of our clients asked that their site's Contact form have a Max Word limit on a "Comments" textarea / "text area" field, and that Contact Form was using the nice Contact Form 7 WordPress plugin, the quickest way I knew to achieve this was to create a plugin to add a bit of extra functionality to how CF7 handles Text areas. Thanks to WordPress & Contact Form 7's use of hooks and filters, the plugin simply adds an…
December 30, 2010
MarketingTips

WordPress Plugin Lets You A/B Test Your Headlines

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 < !--> < !--> < ! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} --> Previously, we’ve discussed some ideas for what you should be A/B testing and at the top of that list was headlines. Headlines can have a dramatic affect on your site’s…
December 29, 2010
CultureDesignMarketing

It is not often in Life you Get to Try Hard at Something you Deeply Believe In…

http://www.youtube.com/watch?v=XMe3r9PLtpI For those that love the arts and love the culture that surrounds things important to you. A must see documentary about how Philadelphia robbed a Man (Albert Barnes) of his "Trust, Will" and life's work. The Art of the Steal was shared with me from a dear friend Mark Murphy who is working his ass off to educate, share and empower artists across the globe. Please watch this movie and consider the amazing people in your community that may…
December 19, 2010
Marketing

Flash. And you’ve been Branded by BMW.

http://www.youtube.com/watch?v=GR_vDq2iXJ4 Checkout this Ad Experiments from BMW that immersed the audience in some storytelling, then flashed some subliminal-retinal magic. Kind of cool/scary considering the many flashes of digital content we are absorbing daily from tv, phones and other fun stuff.
December 18, 2010