Category

Marketing

DesignDevelopmentMarketing

10 Site Basics to Increase Customer Loyalty

Just about every web design and web development professional is familiar with the work done by world renowned web usability expert Jakob Nielsen.  For those who are unfamiliar: he has invented several usability methods, published a number of books and countless articles on his research findings; in addition to holding 79 US patents, many of which outline ways of making the web easier to use.  While doing some research of my own, I came across a republished article of his…
January 26, 2011
DevelopmentMarketing

Shoutout to MailChimp, Shoutout from MailChimp

MailChimp is a rad, free, email marketing & email list management website. We have had the pleasure of using their email marketing solutions to meet (and exceed) the needs of some of our clients - like when the first email blast for Pencils.com brought in some 300+% ROI in sales the first day after it was sent out. Besides their UI designs, I have been really impressed with how easy it is to tie their product (add a Subscribe to…
January 25, 2011
Marketing

LivingSocial & Amazon Pull Off Historic Online Coupon Campaign

The success of group buying, daily deal sites has gotten a lot of attention lately, most recently in the form of Groupon’s rebuffing of Google’s reported $6 billion buy-out offer (not bad for a company that didn’t exist until November of 2008). The success of Groupon however, hasn’t gone unnoticed and a variety of similar businesses have been popping up, one in particular, which has become quite successful in its own right is LivingSocial.
January 21, 2011
CultureDesignDevelopmentMarketingPress / News

Ninthlink Presents Black Book Sessions’ Relaunch

Just in time for Black Book Session 9 next weekend, we are proud to have been a part of the redesigning of BlackBookSessions.org. "Black Book Sessions is a non-profit organization committed to empowering and inspiring young, talented minds dedicated to helping kids & teens develop their artistic skills and build their confidence." Now up and running on WordPress (as of Friday late afternoon), the new site does a great job spotlighting their upcoming events, blog activity, and of course, the…
January 19, 2011
MarketingTips

How to Encourage Brand Loyalty with Social Media

Companies have increasingly turned to social networking sites such as Facebook and Twitter to help connect with customers and more importantly to encourage brand loyalty.  This is often accomplished by offering exclusive deals and promotions to ‘fans’ or ‘followers’ of the brand. (more…)
January 19, 2011