Category

Marketing

DevelopmentMarketing

More Fun with the WP Admin Bar : The Admin Bar Hopper Plugin

One quick plugin (that I just created) (download the plugin here) to add a "Hop To..." dropdown to your new WP Admin Bar, which gets filled with a list of all your site's Pages, Menus, and (Post) Categories. So wherever you are, you can jump to any Page / Category of your site, with 1 quick click. Pretty slick? Update: the Admin Bar Hopper plugin is now hosted in WordPress's Plugin Repository! Check it out on WordPress.org.
February 25, 2011
MarketingOnline Conversion

What Are Your Conversion Goals?

This is the most important question you can answer before embarking on any type of web design or marketing initiatives. Without clearly defined goals, not only will you be unable to gauge the success of your efforts, but you'll probably miss out on an abundance of opportunities as well. Whether you're looking to collect email addresses, increase newsletter signups, make a sale, build your Facebook following, or simply get a lead, it's essential to have your major conversion points identified.…
February 23, 2011
MarketingOnline Conversion

PPC Campaigns Get a Boost with Optimized Landing Pages

We recently ran a Pay Per Click (PPC) campaign for one of our clients looking to increase lead generation. The result was a 135% rise in conversion rate over their existing landing page. New Dental Choice is a comprehensive dental savings plan designed by practicing dentists for individuals, families, and groups of all sizes. In addition to their site redesign (coming soon), we had the opportunity to help them with some internet marketing, specifically a PPC campaign designed to capture…
February 23, 2011
DesignDevelopmentMarketingOnline Conversion

High Performance Landing Pages Get Results

Over the past couple of years, we've been designing and developing high performance landing pages for clients looking to market and sell products or other offerings online. We are always on the lookout for people and products we believe in. Gobie H20 met both of these requirements, so we created a plan to get the message out on both the negative environmental impact of bottle water use as well as alternative green products, such as Gobie's reusable filtered water bottle.…
February 23, 2011
DesignMarketingOnline ConversionTips

Fill Out This Form!

A big part of most marketing efforts and conversion goals involves capturing user data.  The type of data and amount of user information you need or request will vary depending on what you’re trying to accomplish.  That being said, when creating forms for your contact page, or other landing pages and calls to action, it’s important to keep in mind that the more information you ask for (especially if it doesn’t relate to a specific purpose), the less likely your…
February 18, 2011