Marketing
In online marketing, the old adage used-to-be that if you built it, marketed it and optimized it, they would come. A top ranking in Google could be achieved through search engine optimization techniques and you’d have all the traffic you wanted to your site. Over the years, however, people got tired of going to websites that were “over-optimized” and didn’t answer their needs. Google and the other engines started updating their rankings less on algorithm manipulations and based positioning on…