Marketing

If you haven't guessed, we are doing a community / web 2.0 themed month. Not because we are trying to ride the gravy train of increased press about online communities, but because you truly have something to benefit from these new features during the holidays. Below is a list of ideas that any person could use to make their holiday season easier and more connected: Can't remember who wants what? -Set up a wiki at PBWiki to collaborate with family…

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Community’s importance can be summed up in one word: loyalty. A vibrant community is a loyal participant on your site. They will evangelize your site; they will offer information on how to improve the site and its usability; they will help you run the site – because it means something to them. Many sites are starting to develop communities, because it means that you have a reliable guarantee of traffic and long term brand relationships. Pre Web 2.0 websites’ traffic…

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