I originally posted this message about 2 weeks ago. I think it deserves a second time around: The present business “challenges”, and the resulting “wait and see” attitude, brought on by our national economic troubles offer up two marketing choices: 1. Play it safe, don’t spend marketing dollars, and wait and see how things pan out, or 2. Take advantage of a tremendous positioning opportunity, slightly up your marketing spending, and come out the other side positioned in a leadership…
NinthlinkOctober 17, 2008