Category

Development

DesignDevelopmentMarketing

When the Going Gets Tough…
The Tough Get GROWING. Again.

I originally posted this message about 2 weeks ago. I think it deserves a second time around: The present business “challenges”, and the resulting “wait and see” attitude, brought on by our national economic troubles offer up two marketing choices: 1. Play it safe, don’t spend marketing dollars, and wait and see how things pan out, or 2. Take advantage of a tremendous positioning opportunity, slightly up your marketing spending, and come out the other side positioned in a leadership…
October 17, 2008
DesignDevelopmentMarketing

The Basics of Racing
Lesson 5: Types of Turns

WARNING: Don’t Use This to go Get Groceries. But, it’s Standard on the Track. In my last BLOG I talked about the importance of finding the racing line. That was a perfect introduction in to the subject of “turn classifications” as the two subjects are both important, and linked. In books like “Secrets of Solo Racing” by Henry Watts and “Going Faster” by the Skip Barber Racing School the authors go into great detail on this subject. I highly recommend…
October 13, 2008
DesignDevelopmentMarketing

Voodoo Economics? Forget It!

A few weeks ago, I wrote in this blog a call to stop paying attention to all the negativity in the news and allowing what is going on in the outside world to have hegemony over your business and personal life. I would like to reinforce that message today, especially with all the chaos and worry with Wall Street, the DOW, government buyouts, etc. etc. I know it’s hard, almost impossible—the newspaper headlines all decry bleakness, and the newspapers are…
October 10, 2008
DesignDevelopmentMarketing

The Basics of Racing
Lesson 4: The Racing Line

WARNING: Don’t Use This to go Get Groceries. But, it’s Standard on the Track. The most important technical skill to develop, on a race track, is the ability to find, maintain, and constantly fine tune “the racing line”. Listen to any motor sports event, on TV, and you’ll hear the drivers, and commentators, talking about “the line”. The simplest definition of the racing line is this: The shortest distance around the track. However, it’s not that simple. Once you find…
October 8, 2008
Development

Google Goggles Ahead of the Curve

Speaking of Building Innovative Solutions, but maybe not so much about actual Beer Goggles... Google unveiled, via their Gmail blog, their latest great invention. Ok they revealed it on Monday, so maybe there are newer greater things by now, since it is already Wednesday. But back to Mail Goggles... Its like self-imposed Parental Controls for your Gmail. You set some times when you imagine you might not be in the best frame of mind and maybe shouldn't be sending out…
October 8, 2008