The Wall Street Journal recently reported that while advertisers want a presence on the iPad and iPhone, it doesn’t come cheap. Marketers are being charged a premium to maintain a presence on Apple's new iAd platform. Inaugural rates are being set at 5-10 times higher than typical mobile ad rates and marketers who want to participate in the launch of the platform could pay up to $10 million. Apple has stated that it plans to maintain a sizeable amount…
Jeromy StallingsApril 30, 2010