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MarketingOnline ConversionTips

15 Touch Points for Scripting Your Direct Marketing Offer

Coming up with effective, persuasive copy to use in your direct marketing offer can be a daunting task if you are looking for a solution, this article will teach you just that.  When all is said and done, you may be convinced the copy you’ve come up with is a sure thing, however, the truth is you really won’t know which web copy works best until you have a chance to test different versions and analyze the results.  Because of…
November 29, 2010
MarketingOnline ConversionTips

10 Do’s and Don’ts For Writing Web Copy

To begin with, it’s important to note there is a difference between web content and web copy.  Web content is meant to inform, discuss, or entertain, whereas web copy is designed to persuade users to take a certain action, which in many cases means making a sale.  This can include sign ups, orders, registrations, and subscriptions to name a few. (more…)
November 23, 2010
Culture

No One Has Enough Power to Save Us…Watch this movie.

http://www.youtube.com/watch?v=ZKTfaro96dg End of year, we have been sharing some great stories around art, music, culture, education, health, and wellness that people maintain in different ways, one of this ways is with the use of health guides from sites as https://reportshealthcare.com/. Touched by watching the documentary "Waiting for Superman", it inspired me to call an emergency morning meeting to discuss the state of Education in our country and get some feedback from the team. No one has enough Power to Save…
November 19, 2010
MarketingOnline ConversionTips

4 Steps to Writing Copy That Sells

Before we go over the steps to creating effective online copy that sells, it’s important to understand a couple of key insights into how users tend to interact with web copy.   According to usability and web design expert Jack Nielsen, people don’t read online, they scan.  Because of this, successful web copy must be scannable web copy (bullet lists, highlighted keywords etc.).  Another important factor to keep in mind is that emotion sells.  Emotion is the primary motivating factor encouraging…
November 18, 2010
Design

Inspired Story of Survival & Creativity. The Mind is Gnarly.

http://www.youtube.com/watch?v=pMWFhplFSEQ Was recently enjoying a long day of travels with Mark Murphy and he was sharing of this amazing story about a guy named "Marwencol" who encountered a horrific accident. His mind began to reshape his reality and he created a world of his own. Reminded me of some GI Joe days as a kid, building some war zones, but this guy takes the guy. The Mind is a Crazy place - Tread lightly. Checkout the website: http://www.marwencol.com/ (more…)
November 18, 2010