Things we do and things we like.

Culture

Nice Shoes, Einstein

There are some amazing photos over at This Is Not Porn (and it really isn't porn- it's SFW). I'm not an "US" magazine kinda guy, but this is as close as I'd get - and it's still a far, far cry. You could really spend a lot of time over there - and you should. It's like swimming in gold.
February 25, 2011
DevelopmentTips

Hello, WordPress 3.1! Now Let’s Clean Up That New WP Admin Bar

WordPress 3.1 was released yesterday, hooray, huzzah. With it comes a new feature, the Drupal-esq Admin Bar which by default shows up for Administrators, even on the Front End. It is lovely with quick links to jump back to Edit whatever Page you are on, and more. Since it is brand new, I could not find much documentation for how to add/remove links in that WP Admin Bar, so I had to roll up my sleeves (figuratively - right now…
February 23, 2011
MarketingOnline Conversion

What Are Your Conversion Goals?

This is the most important question you can answer before embarking on any type of web design or marketing initiatives. Without clearly defined goals, not only will you be unable to gauge the success of your efforts, but you'll probably miss out on an abundance of opportunities as well. Whether you're looking to collect email addresses, increase newsletter signups, make a sale, build your Facebook following, or simply get a lead, it's essential to have your major conversion points identified.…
February 23, 2011
MarketingOnline Conversion

PPC Campaigns Get a Boost with Optimized Landing Pages

We recently ran a Pay Per Click (PPC) campaign for one of our clients looking to increase lead generation. The result was a 135% rise in conversion rate over their existing landing page. New Dental Choice is a comprehensive dental savings plan designed by practicing dentists for individuals, families, and groups of all sizes. In addition to their site redesign (coming soon), we had the opportunity to help them with some internet marketing, specifically a PPC campaign designed to capture…
February 23, 2011
DesignDevelopmentMarketingOnline Conversion

High Performance Landing Pages Get Results

Over the past couple of years, we've been designing and developing high performance landing pages for clients looking to market and sell products or other offerings online. We are always on the lookout for people and products we believe in. Gobie H20 met both of these requirements, so we created a plan to get the message out on both the negative environmental impact of bottle water use as well as alternative green products, such as Gobie's reusable filtered water bottle.…
February 23, 2011