Props to Corey Eulas for pointing out this excellent collection of information from Google themselves about a change in mindset to go from thinking about Marketing as a cost, to thinking about Marketing as the full profit center that it can and should be. It seems along the lines of "the more you know" / "knowledge is power." If the question is simply would you rather have a cost per acquisition of $80 or of $90, the answer is that…
Alex ChousmithJune 4, 2014