Tips

Last week we began running A/B test for one of our client’s landing pages.  We served up 2 identical versions of the same landing page, with 1 small difference:  For landing page A, we used ‘sign up’ in our button under the data capture, and for landing page B, we used ‘get info’.  Although everything else on the page was the same, and even the result from a user entering their information was the same, one of these outperformed the…

During the month of October we offered some tips and strategies for creating high converting landing pages.  Much of this was focused on design elements and the placement of important pieces of content.  However, just as important as the visual structure and format of any landing page is the supporting copy and language being used.  While we briefly touched on this at times during the last month, we certainly didn’t give it the attention it deserves. (more…)

http://www.youtube.com/watch?v=kp0eiJpo5-0 There's a business lesson here -- though I'm still trying to figure out what it is. Perhaps it's to think outside of the box. Maybe it's to be so direct and obvious in your attempt to achieve your goal that no one would even think to stop you. Maybe there's no lesson, just an enjoyable video.

Throughout the month of October we delved into the topic of online conversion.  We reviewed proven online conversion tips, talked about AOL’s bold new ‘Project Devil’, which basically aims to revolutionize the way we interact with web pages in an attempt to boost advertising effectiveness/conversion, as well as went through both the design and content strategy behind the creation of high performing landing pages.  While we have covered a lot of information, there are a couple of key insights to…