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MarketingTips

December Theme: Tracking Your Results- A/B Testing

When building a website, the idea is to create something that meets the needs of your customers.  When you better serve your customers, you better serve your business.   Testing let’s you listen to what they have to say.  Over the final month of 2010, we will be looking at the importance of testing your site and tracking your results. (more…)
December 2, 2010
DevelopmentTips

WordPress 3.0.2 Fixes Zero-Day Vulnerability

WordPress 3.0.2 is available and is a mandatory security update for all previous WordPress versions. Haiku has become traditional: Fixed on day zero One-click update makes you safe This used to be hard Keep your site secure : upgrade your WordPress today, if you did not already do it yesterday.
December 1, 2010
MarketingOnline ConversionTips

15 Touch Points for Scripting Your Direct Marketing Offer

Coming up with effective, persuasive copy to use in your direct marketing offer can be a daunting task if you are looking for a solution, this article will teach you just that.  When all is said and done, you may be convinced the copy you’ve come up with is a sure thing, however, the truth is you really won’t know which web copy works best until you have a chance to test different versions and analyze the results.  Because of…
November 29, 2010
MarketingOnline ConversionTips

10 Do’s and Don’ts For Writing Web Copy

To begin with, it’s important to note there is a difference between web content and web copy.  Web content is meant to inform, discuss, or entertain, whereas web copy is designed to persuade users to take a certain action, which in many cases means making a sale.  This can include sign ups, orders, registrations, and subscriptions to name a few. (more…)
November 23, 2010
MarketingOnline ConversionTips

4 Steps to Writing Copy That Sells

Before we go over the steps to creating effective online copy that sells, it’s important to understand a couple of key insights into how users tend to interact with web copy.   According to usability and web design expert Jack Nielsen, people don’t read online, they scan.  Because of this, successful web copy must be scannable web copy (bullet lists, highlighted keywords etc.).  Another important factor to keep in mind is that emotion sells.  Emotion is the primary motivating factor encouraging…
November 18, 2010