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Marketing

DevelopmentMarketing

Paradigm Shifts: On the Verge

We recently listened to an interview with futurist Joel Barker, who is accredited as the person to first use the term “paradigm shift” to apply to business and culture rather than science and technology alone. He discovered that the concept of paradigms, which at that time was sequestered within scientific discourse, could explain revolutionary change in all areas of human endeavor. In Barker’s view of the paradigm shift, he contends the future is something you create, not something that simply…
January 8, 2009
Marketing

Ninthlink Book Reviews: We Are What We Click

Marketing and Modernity: an Ethnography of Marketing Practice by Marianne Elisabeth Lien. Oxford and NY: Berg Publishers. Although published originally in 1997, this book has been updated and is considered one of the first serous studies that uses ethnographic research methods as a viable means to conduct marketing research for brands and products, whether online of offline in the real world. Lien’s subjects of this study are the men and women who work in the marketing department of a Norwegian…
January 8, 2009
Marketing

Great Art+Great Cause+Good Food=Good Times

This Sunday, January 11th, The San Diego Hospice & The Institute for Palliative Medicine is hosting an art show featuring local artists. The admission is free. Come meet local artists and enjoy wine and hors d’oeuvres. This art show is hosted at 4311 Third Ave Inpatient Care Center Campus in Hillcrest and takes place from 2pm - 4pm. (more…)
January 7, 2009
Marketing

Spare Change. Save Lives.

It's very likely that most of us remember those lovely shots we got as children which may have sent some of us into tears, others into tantrums. One of these very important shots which causes us to visit the doctor several times before we turn seven is for poliomyelitis, or polio. (more…)
January 7, 2009
DesignMarketing

Great Cause. Cool Logo.

From time to time Jeromy and I get to decide whether we want to do work for someone, some organization, or some cause, just because we want to. Did you know that the men, and women, who make up search and rescue teams, all over this country, are all voluntary (actually they get paid $1.00 per year)? They train hard, work hard, put in a lot of hours, and end up saving a lot of lives. Remember the September 12…
December 19, 2008