Lately, commerce has turned to the social sciences to better understand the nature of the business world and its many components. Likewise, anthropologists, sociologists, human communications and human organization experts, as well as those in the health, medical, and sports psychology fields have focused their ethnographic gaze on the business world and the culture of consumerism, the culture of the dot com world, and the culture of entrepreneurship. Business is all about the way humans organize and find meaning in…
Jeromy StallingsMarch 29, 2009