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Marketing

DevelopmentMarketing

Two New Online Interactive Reality Shows for You to Watch

Microsoft launched a new interactive reality web series produced with Reveille and its ad agency JWT. It's Everybody's Business with Jack & Suzy Welsh presents as a novel way to promote the company's enterprise software solutions (such as  its Silverlight video platform).  Former General Electric chairman Jack Welsh and his wife pay house calls to businesses like Hertz to give advice and constructive criticism -- it's kind of like Mr. T's Pity the Fool for business managers. (more…)
June 17, 2009
DevelopmentMarketing

Product Trends and Napsterization: Consumers Want Their Online Music Free

Digital music consumers have demonstrated interest in several "free" selling points since the launch of Napster ten years ago and the trends don't bode well for other media, notes a new report from the The Pew Internet & American Life Project. "Media analysts now broadly use the term, ‘Napsterization' to refer to a massive shift in a given industry where networked consumers armed with technology and high-speed connectivity disrupt traditional institutions, hierarchies and distribution systems," writes researcher Mary Madden... (more…)
June 16, 2009
DevelopmentMarketing

Beaming in the Flo, Yo

Qualcomm's linear mobile Flo TV service will expand from 68 to 84 markets this coming week, following the digital transition; the service is keen on grabbing 100 market by year end, reaching several large markets including Boston and Miami. Flo has purchased big swaths of soon-to-be freed up spectrum in markets like San Francisco, Boston and Houston.  The service, offered through AT&T and Verizon, delivers about 20 national broadcast and cable programming services, costing consumers about $15/month in extra fees. The next…
June 14, 2009
DevelopmentMarketing

A Phone is Born: the World Welcomes the Apple 3G S

Apple unveiled its next generation iPhone 3G S at its annual developer's conference, slated for release with the new iPhone 3.0 OS on June 19 -- timed almost exactly two years after the release of the first iPhone model when early adopters' contracts expire. The phone is likely to spawn a new generation of mobile video and photo applications thanks to faster processing speeds, longer battery life, easy-to-use video recording software and a real 3 megapixel camera. The autofocus camera automatically…
June 9, 2009
DevelopmentMarketing

Palm Pre Hits the Streets: The Reviews Are In

The early reviews were out for the Palm Pre before its street date of June 6 and the word was hot -– the multitouch, keyboard toting, app-downloading smartphone hopes to give the iPhone a run for its click and it may very well do just that.   David Pougue of the NYTimes "leaked" praise of its graceful design and the easy functionality of its Web OS. The device's  ability to run multiple applications becomes apparent when you shrink all the open apps into the…
June 6, 2009