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Marketing

DevelopmentMarketing

Tracking the Elected Ones

Developer pTracker launched a new $10 news discovery app for the iPhone called PoliticoTracker -- you can  sort and track real-time news about elected officials with this nifty app. Call it  a politically themed Google News Alerts tool for the iPhone;  the app uses metadata to cross-reference multiple government databases allowing you to sort news by business events, industries, states, world news, government agency, or publication. The Twitter edition can be set to keep track of individual politico's tweets.
July 8, 2009
DevelopmentMarketing

Tracking the Viral Trends and the Power of the ReTweet

There's a start-up new media analytics firm on the cyberblock for thoseof us track real time stats on the latest brands, music, TV, celebrities, you name it. Viralheat has exited beta, offering affordable key word-based search and tracking services across video, social media and blogging sites. Rather than purchase its data from third parties, Viralheat has built its own cloud-based network in order to control costs and mine data in near real-time, so says CEO Raj Kadam. (more…)
July 8, 2009
DevelopmentMarketing

Online Trend: Rise of the Gamma Women

Gamma What? So, are you a "gamma woman"? Wait, what is a gamma woman? you ask.  Good question. This trendy new definitiion, coined by the Meredith Corp.,  claims that the number of Gamma women in America -- those that influence a wide network of consumers and generate and disseminate new ideas and trends -- is estimated at "55 million and growing," accoridng to the company. As the social and technological environment becomes more suited to their communication styles, their influence in…
July 1, 2009
DevelopmentMarketing

How Michael Jackson’s Death Affected the Internet

Mega Star In the 1980s, there was satirical parody edition of the New York Post printed and the headline read: WORLD WAR III!  FIVE BILLION AND MICHAEL JACKSON DIE! Forget North Korea's threat of nuclear war, the civil uprising in Iran, the latest soliders killed in action in Iraq, General Motors, the economy, and Obama's health care reform -- Michael Jackson's death dominated all major news outlets on TV, radio, and print over the weekend, and continues to do so.  His…
June 29, 2009