Category

Marketing

DevelopmentMarketing

Yes, But is it Free?

Some companies get scared of the word "free."  Free does not equate profit and "in the black." Free, however, is a necessary selling tool to grab the attention of consumers. Sure, there will be those who take whatever is free and run away with big smiles on their faces; that's inevitable. But there will also be a significant amount of consumers who will take what is free and buy more products from the company or website--such as the buy two…
December 1, 2009
DevelopmentMarketing

How Much Daily Time Are People Spending Online?

Analysts and researchers are constantly studying how and why we all spend our time online, and how many hours of days—our lives, really—are spent surfing the net, viewing and reading content, buying, and interacting. It’s a tremendous amount of needed information when you think about it—either socially, commercially, ethnographically, and politically, such studies are used and are useful to various organizations, brands, and entities, and where there is a need, there will be those enterprising companies that will provide for…
November 30, 2009
DesignDevelopmentMarketing

Asteroids! A Blast from the Past!

Feeling nostalic and analogue, the days a large arcade games, Texas Instruments and 3x5 floppy disks with 20 kb? Sure, we can all use some fun and games this season, which is why Infogrames Entertainment’s old school v-game label Atari -- remember Atari, kids? -- is relaunching Atari.com as a free arcade portal. That's right -- log on and play, once again,  “Asteroids,” “Battlezone,” “Lunar Lander” or “Yars Revenge” to your heart’s content while the company markets geek-tested merchandise and more…
November 25, 2009
DevelopmentMarketing

New 4U @YouTube

There’s some cool changes over at YouTube, folks, and it makes the world of online video even more accessible to the masses.  Accessibility is everything! An automatic captioning/subtitling feature, once only available to a few educational partners, will soon be available to YouTube's general audience. Choose "transcribe audio" from the captioning menu of any video and you'll be able to use Google's speech recognition software to place captions or subtitles at the bottom of the screen so that viewers who…
November 20, 2009
DesignDevelopmentMarketing

Wear In The World

Over the past week and a half, I had the privilege of building out a WordPress site to support Adidas Golf's Wear In The World endeavor. The design is based off the flash site at www.adidasgolf.com, but translated in to html to allow the two most lucky Adidas employees / contest winners to get their blog on as they travel the glove to five of the most exotic golf locations. (more…)
November 19, 2009