Category

Marketing

Marketing

Pay Per Click: Not Just Any Monkey Can Do It

Ouch, that hurt! I was once told by a client several years ago that Pay Per Click Marketing was so easy that even a monkey to do it. While that comment was baseless and untrue at the time, it still stung. As you know, perception is reality; and if a customer truly believed that any monkey could run a successful pay per click program, then perhaps I had gotten myself into the wrong business. Years later, it has become clear…
July 31, 2013
CultureDesignDevelopmentMarketing

Ninthlink (Re)Presents Beautiful Organic Catering with Eco Caters

Another redesign relaunch in the books, as Ninthlink is proud to present the new look of Eco Caters Organic Catering : www.ecocaters.com. From overall information architecture cleanup to a total full-width design update to bring them hopefully at least a little bit closer to the present in terms of look and feel, from the first time we built their site in December 2007. Luckily we had used WordPress for them from the get-go, so even though everything got a fresh…
June 14, 2013
Marketing

Twitter Analytics for Everyone

Did you know about this? Did everyone know about this except me? ads.twitter.com is not just for those Twitter accounts that are actually paying to show up in your timeline whether you are interested in the fact that Internet Explorer 10 is like a Swiss Army knife or not. Anyone who tweets can go to ads.twitter.com, log in with your normal twitter.com logins, and then there up at the top menu is a lovely Analytics tab. Just a quick disclaimer…
June 12, 2013
Marketing

Coming Soon; Google AdWords Image Ad Extensions

Coming soon to AdWords... Image Ad Extensions. Apparently being tested in beta, or newly out of it, this new extension will add images with your ad at no extra cost to the advertiser. That being said, image ad extensions are typically shown to the advertiser in the top position - often the one willing to pay the highest amount per click. So, to be rewarded with this "free" extension you may have to break out your wallet. Of course, the…
June 11, 2013