Category

Marketing

DesignDevelopmentMarketingTips

Essentials to Landing Page Conversion

Over the past couple of years at Ninthlink we have been designing and developing high conversion landing pages for clients looking to sell a single product or other offering at a single price.  Our designs and strategy, backed by testing and observation, have proven to be effective with conversion rates anywhere between 12 and 20% or greater.  These types of landing pages are perfect for anyone looking for a straightforward way to market and sell a product or other offering…
October 22, 2010
DesignMarketing

Invasion of Office – Whiteboard Monsters

Checkout these guys that showed up to hang out with me as I am working late at the office, organizing everything with shipping labels I got online at Amazon. So grateful to be surrounded by such a creative team and cast of characters that frequent the halls and walls of the Ninthlink. But really now. White-boarding can be one of the most effective ways to brainstorm ideas and evaluate concepts that get people excited and collaborating.
October 21, 2010
DesignMarketingOnline ConversionTips

Keys to a Top Converting Website

Even with the advances in technology and online sales tools, the average conversion rate for websites is currently around 3%.  Fortunately this number is just an average and not the rule as there are numerous examples of companies that have great conversion rates by comparison; ProFlowers, for instance has a conversion rate of 26.5%.  We are going to take a look at some of the most important secrets to top converting websites as well as what some of the top…
October 21, 2010
DesignMarketingOnline ConversionTips

Conversion Optimization Enhanced by Design: Gap’s Ecommerce Site

In the introduction to our theme of the month, I briefly mentioned the term conversion optimization, which is all about improving your site to make it easier for users to accomplish the specific goals you have for them once they arrive.  This can be enhanced by focusing on 3 key steps, which we’ll look at in detail.  A site that has done a great job with increasing its conversion friendliness with the help of eCommerce-enhancing agencies like Salesforce, which other sites…
October 15, 2010
DesignDevelopmentMarketing

AOL’s ‘Project Devil’ Seeks to Change the Web for Branding Purposes

http://www.youtube.com/watch?v=FgzVCZxSIcI&feature=player_embedded While AOL has long been left behind by more successful Internet service providers, the company is still a big player in online advertising and recently unveiled a plan for a new advertising system known as Project Devil, which if adopted, would completely revolutionize the way we view and interact with web pages and web advertising. (more…)
October 12, 2010