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Marketing

MarketingOnline ConversionTips

4 Steps to Writing Copy That Sells

Before we go over the steps to creating effective online copy that sells, it’s important to understand a couple of key insights into how users tend to interact with web copy.   According to usability and web design expert Jack Nielsen, people don’t read online, they scan.  Because of this, successful web copy must be scannable web copy (bullet lists, highlighted keywords etc.).  Another important factor to keep in mind is that emotion sells.  Emotion is the primary motivating factor encouraging…
November 18, 2010
DevelopmentMarketingTips

Not All WordPress Plugins Are Good

There are a lot of great WordPress plugins out there: Spam-blocking plugins, easy Contact Form plugins, plugins that let you interact with GChat, plugins to promote social interactivity, plugins to make WP load faster, plugins to pull in photo galleries from Flickr, plugins to create your own photo galleries... I could go on and on. But sometimes, there are also bad WordPress plugins out there. This morning I stumbled across a story from Yoast on how they discovered just how…
November 18, 2010
MarketingTips

So You Want 14% Conversion Rates? We can do that…

Last week we began running A/B test for one of our client’s landing pages.  We served up 2 identical versions of the same landing page, with 1 small difference:  For landing page A, we used ‘sign up’ in our button under the data capture, and for landing page B, we used ‘get info’.  Although everything else on the page was the same, and even the result from a user entering their information was the same, one of these outperformed the…
November 11, 2010
MarketingTips

November Theme: Scripting Your Offer

During the month of October we offered some tips and strategies for creating high converting landing pages.  Much of this was focused on design elements and the placement of important pieces of content.  However, just as important as the visual structure and format of any landing page is the supporting copy and language being used.  While we briefly touched on this at times during the last month, we certainly didn’t give it the attention it deserves. (more…)
November 10, 2010
MarketingTips

Lessons from a Touchdown

http://www.youtube.com/watch?v=kp0eiJpo5-0 There's a business lesson here -- though I'm still trying to figure out what it is. Perhaps it's to think outside of the box. Maybe it's to be so direct and obvious in your attempt to achieve your goal that no one would even think to stop you. Maybe there's no lesson, just an enjoyable video.
November 9, 2010