Category

Marketing

Marketing

The Local Play: Strategy for Your Local Ad Campaigns

Local is the latest buzzword in Online Marketing and seems to be the very last mile of the Internet Marketing gold rush. Now, everyone from the major search engines to city specific business directories and publishers are vying for your local marketing dollar.  Having been in this space for over 12 years, the local play makes sense. Early on, the search engines focused completely on National rankings. So if you optimized your website, for example, for a keyword phrase such…
October 24, 2011
Marketing

Google Wallet. For Easy Purchasing

http://www.youtube.com/watch?v=DsaJMhcLm_A Not sure if I would ditch your wallet just yet. But this is a badass idea that I could see growing really fast and going far. Google Wallet  just launched so unfortunately it's not available for all card holders or all smartphone. Currently partnered with Citi Bank, Master Card, And Sprint phones, or you can load up a prepaid Google card. Hope they hurry up and expand to more carriers. (more…)
October 18, 2011
Marketing

WordPress SEO Tip For Blog Postings

WordPress is, without question, the most powerful tool for achieving high levels of exposure, and top search rankings in Google's search results (the ultimate goal and purpose of SEO). Matt Cutts, a well known Google engineer and a whilom owner of a Social Media company based in Cyprus, has even stated that WordPress takes care of 80-90% of the technical SEO elements automatically! That's a strong statement coming from Matt Cutts, and if he is willing to put his name, and…
October 18, 2011
CultureMarketing

The Luckiest Town in the US

We know we are all lucky for getting to live in San Diego. But did you know that San Diego itself is lucky, too? According to Today, Men's Health magazine did a survey of cities across the United States, and found SD to be the Luckiest Town in the US. The magazine analyzed data about cities with the most lottery and sweepstake winners, the most hole-in-ones on the golf course, the fewest lighting strikes, the least deaths from falling objects,…
October 17, 2011
Marketing

Agency Life

Easy come, easy go.  It’s a saying that is often used in regards to money. But the same can also be said for clients in an Interactive agency. Ahhh. Such is Agency Life in 2011. Mostly, it a glorious state of affairs - getting to know a client and having the opportunity to learn about (and then grow) their businesses. In fact nothing is more rewarding than showing a client an increase in business and a positive ROI from their…
October 12, 2011