Marketing
Communities are all about people, and all people live in communities...weird huh? So with that distinction I wanted to point out a growing trend in offline communities, Life Themesongs. A life theme is an already prevalent marketing tactic that involves developing a psychographic persona of a model employee or consumer. An analyst will take the ideal representatives of a persona from a group of consumers, and create the ideal persona. People do this themselves in everyday life. They pick a…