Category

Marketing

Marketing

Social Networks aren’t just for 18-32 year olds

According to a recent eMarketer report, 2 of the fastest growing search terms in 2007 are social networking sites dedicated to kids and early teens. It's cool to see that just because Myspace and Facebook are getting all the press time, you can't count out the fact that this technology can be utilized to reach any demographic or need.
December 13, 2007
Marketing

Digital Ad Spending Forecasts Good, traditional not so

If you are in the advertising industry you know that annual ad spend is directly related to economic issues. When the economy starts a recession or decline, then the industry does the same (its a very cyclical environment). New forecasts that came out from ZenithOptimedia show this exact relationship, but they also point out something completely good for those of us in the digital space. Online ad spending is being forecast to see a climb from $36billion to $44.6billion, or…
December 7, 2007
Marketing

Why is Video Viewing and Downloading on the Rise?

Television is still the preferred format for watching shows, but the Internet is seeing a steady climb in persons watching their favorite shows online. It has been reported that viewing of weekly full episodes of television shows is double from previous year, with reported 16% of Internet users watching TV online on a weekly basis. Their is not a day I wake and check online trends and find another amazing statistic or marketplace opening up, many businesses are starting to…
December 6, 2007