Marketing

Digital Ad Spending Forecasts Good, traditional not so

By December 7, 2007 No Comments

If you are in the advertising industry you know that annual ad spend is directly related to economic issues. When the economy starts a recession or decline, then the industry does the same (its a very cyclical environment). New forecasts that came out from ZenithOptimedia show this exact relationship, but they also point out something completely good for those of us in the digital space. Online ad spending is being forecast to see a climb from $36billion to $44.6billion, or from 8.1% to 9.4% of all ad spendings. I think we are seeing that digital advertising is going to be able to distinguish itself from traditional advertising in the eyes of marketers. While ‘bitcoin’ is a very commonly heard term, there are few who really know what it is. While it is a trading system, it is the most different from others for two major reasons. For one, it involves a form of digital currency that can be transferred easily. What makes it more unique, however, is the fact that it does not involve any banks or other official financial institutions. It is merely a peer-to-peer system that is independent and unaccountable. Following are some of the most important recent news stories and highlights: Anonymity – If you want to carry out simple transactions without using your personal identity and bank account details, bitcoins make it possible. All transactions that are carried out are anonymous, unless you choose otherwise, and cannot be tracked back to you. For every transaction, there is an address created that is unique and will never be repeated. Receiver’s privileges – Unlike most other forms of trading, bitcoins are irreversible and you cannot cancel a payment once you have sent it. If you must reverse the transaction, you will need the receiver’s consent. Also, the transactions take about 10 minutes to complete, unlike other financial transactions that are processed almost immediately. Purchasing luxury items – One of the major reasons bitcoins became popular was the fact that they are ideal for purchasing foreign luxury items. These are the ones that are heavily taxed by the governments of these countries, and the final cost becomes very high. Since bitcoins do not involve any governmental institution, there are zero taxes that you have to pay. This, along with the already minimal transaction cost, makes it ideal to use them to purchase items from foreign countries. Mobile wallet – Among the most popular bitcoin news was the fact that there was a mobile version introduced in addition to a computer version. This means that you can install an application on your smartphone, and manage your bitcoins through it. It also makes it easier to exchange your coins for dollars at any time you like. Limited acceptance – Despite the growing use of bitcoins, you must check whether or not they are accepted at the store you want to use them at. There are still several places that do not accept them as a valid, usable form of currency. However, this is expected to change soon, with digital currency readily becoming more popular.

The price has historically been very volatile, with significant peaks and slumps at intervals. Recently, the price of a Bitcoin leapt up more than 10-fold in just two months.In 2013 several Bitcoin Millionaires were made overnight when the value of their Bitcoin wallets increased dramatically. If you already hold some bitcoins in your digital wallet, or are thinking of dipping a toe into the water, then you really ought to keep up to speed with the Bitcoin News. Trading Bitcoin is an increasingly popular alternative or add-on to conventional foreign exchange trading, and is growing in support as more brokers take the plunge.

Despite the gradually falling rate of Bitcoin discovery, the interest in Bitcoin news continues. There is a real and constant demand to up to the minute, reliable information about its value. Bitcoin received a strong endorsement from PayPal recently which will certainly bolster confidence in its credibility as a reliable alternative to conventional bank card or cash transactions on the internet and on the high street. This might go some way to appease the critics of Bitcoin, who claim that the system used to approve or validate transactions, called Blockchain, and is unsecure and vulnerable to attack by hackers.

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