Design

WARNING: Don’t Use This to go Get Groceries. But, it’s Standard on the Track. Let’s recap. So far I’ve published 7 out 10 BLOGS (3 more to come) talking about “The Basics of Racing”. Each time using a specific racing skill or technique, as a metaphor, that I apply to the world of online design, development, or marketing. In the discussion about “The Racing Line” I told you that finding the line was the most important technical skill to develop.…

I originally posted this message about 2 weeks ago. I think it deserves a second time around: The present business “challenges”, and the resulting “wait and see” attitude, brought on by our national economic troubles offer up two marketing choices: 1. Play it safe, don’t spend marketing dollars, and wait and see how things pan out, or 2. Take advantage of a tremendous positioning opportunity, slightly up your marketing spending, and come out the other side positioned in a leadership…

WARNING: Don’t Use This to go Get Groceries. But, it’s Standard on the Track. In my last BLOG I talked about the importance of finding the racing line. That was a perfect introduction in to the subject of “turn classifications” as the two subjects are both important, and linked. In books like “Secrets of Solo Racing” by Henry Watts and “Going Faster” by the Skip Barber Racing School the authors go into great detail on this subject. I highly recommend…