Category

Design

DesignMarketing

February Theme: Scripting Your Offer; How to Increase Sales with Copy & Design

Back in November, we focused strictly on the language component of ‘Scripting Your Offer’, in regards to the words, phrases and web copy used to sell your products or promote your business offerings online.  The month before, we reviewed some ‘Essentials of Web Page Conversion’, which often centered on design elements and specific visual strategies to help convert your site visitors into customers.  When it comes to scripting your offer, however, these two aspects will need to complement one another…
February 17, 2011
Design

Re-think your workflow. REWORK by 37signals

I am loving rework by 37signals. If you are a creative worker, ceo, or anyone in this digital space, there is a lot to take into consideration from this book. It puts your life into perfect perspective. Teaching us that it's not all about an amazing office space to work in and not to hide behind mumbo jumbo buzz words. Tell it like it is and you will go far.
February 16, 2011
DesignMarketing

A Great Place to Find Illustrators & Artists

If you are an art director, collector, or just in the mood to browse through and discover amazing artist & illustrators check out IllustrationMundo. And if you are an artist or illustrator join the list. It allows you to link up all your personal and social sites to your profile. Two thumbs in the air for this site.
February 16, 2011
DesignMarketingOnline Conversion

How to Increase Consumer Confidence and Sales

With the exception of well known sites like Ebay and mega retailer, ecommerce stores like Walmart, people are still (for good reason) skeptical of buying items online from lesser known merchants.  If your site gives off a less than professional appearance or has any particular issues, which may give your user a negative perception of the validity of your product or service offering, your chances of online conversion will dwindle.  There are a variety of steps you can take to…
February 15, 2011
DesignOnline ConversionTips

Visual Design Methods to Increase Landing Page Conversion

The ultimate goal of any landing page is online conversion.  While persuasive web copy is an important piece of the puzzle, the look and feel of your page (design) is the first thing a visitor will see, meaning you only have a small window to direct their attention to your specific conversion area.  While this can sometimes be accomplished with headlines alone, there are a variety of visual techniques you can utilize to direct user’s attention toward your conversion channels,…
February 7, 2011