Things we do and things we like.

Marketing

The Age of Transparency

In online marketing, the old adage used-to-be that if you built it, marketed it and optimized it, they would come. A top ranking in Google could be achieved through search engine optimization techniques and you’d have all the traffic you wanted to your site. Over the years, however, people got tired of going to websites that were “over-optimized” and didn’t answer their needs. Google and the other engines started updating their rankings less on algorithm manipulations and based positioning on…
August 1, 2011
Online Conversion

High Performance = Higher Conversion Rates

As we strive to stay true to our promise of creating High Performance Websites, we’ve been running optimization test on the layouts and content of various pages of our client’s websites including jacuzzihottubs.com.  One such test (outlined below) involved Jacuzzi’s request a quote page, in which we tested the page’s content and design in an effort to increase conversions (and revenue & ROI along the way). (more…)
July 29, 2011
DevelopmentTips

With New WordPress Releases Comes New Minimum System Requirements

I got to go on a lovely vacation at the start of this month. So of course that meant it was time for WordPress to release their new v3.2, and 3.2.1 after that, while I was away. The new v3.2 actually brought with it a nice back-end UI cleanup, courtesy of @darylkoop (I think) - check a preview of that after the jump - but it also brought an update to the Minimum System Requirements for running the latest version:…
July 20, 2011