Community’s importance can be summed up in one word: loyalty. A vibrant community is a loyal participant on your site. They will evangelize your site; they will offer information on how to improve the site and its usability; they will help you run the site – because it means something to them. Many sites are starting to develop communities, because it means that you have a reliable guarantee of traffic and long term brand relationships. Pre Web 2.0 websites’ traffic…
NinthlinkNovember 26, 2007