Things we do and things we like.

DesignMarketing

Economy vs. Online Marketing

The Economic Blues Let’s face it, the news on the economy is bleak. Every day we hear about job cuts and poorer-than-expected earnings that continue to mount in the tech and digital media spaces. Panasonic was the latest electronics manufacturer forced to downwardly revise its full-year earnings outlook, now projecting a net loss of 380 billion yen or $4.2 billion for the year ending March 31. (more…)
March 10, 2009
Marketing

The Importance of Brand Loyalty

What Is It? Band loyalty is a term for when consumers generally buy from the same manufacturer repeatedly over time rather than buying from multiple suppliers within the category. It also refers to the degree to which a consumer consistently purchases the same brand within a product class. (more…)
March 10, 2009
DesignDevelopmentMarketing

Three Cool Websites

Google Mars! NASA and Google released a new Mars overlay providing 3D views of the canyons and mountains of the Red Planet, part of the beta launch of the downloadable Google Earth 5.0 client application. Choose from a variety of content categories to view the locations of spacecraft landings and major scientific findings. National Geographic also signed a deal to provide a wide range of content to a new Ocean overlay of Google Earth. (more…)
March 10, 2009
Marketing

February – A Month of Events

There are a number of important days and holidays in the month of February.  Let’s take a look at some, their history, and what they mean to us in today’s culture, and how these events relate to online marketing. (more…)
March 10, 2009