The Walt Disney Company announced a far-reaching agreement with YouTube to launch multiple ad-supported channels featuring clips and other short-form content from ESPN and the Disney/ABC Television empire including ABC Entertainment, ABC News, ABC Family and SOAPnet. Under the terms of the deal Disney Media Networks will have the option to sell its own ad inventory to the content, the traditional model, or take advantage of Google's more innovative approaches. ESPN's video player will be integrated on its YouTube channel to showcase sports…
Jeromy StallingsMarch 31, 2009