All Posts By

Jeromy Stallings

DevelopmentMarketing

The Buzz at BeeTV — Relevance and the Consumer’s Needs

Online television recommendation engine BeeTV has raised $8 million in second round financing led by Italian VC fund Innogest. BeeTV does for TV viewers what Amazon does for readers, ingesting likes and dislikes by tracking viewing habits then curating personally contoured line-ups of programming. BeeTV's proprietary, contextual matching algorithm not only tracks favorite genres; it also attempts to anticipate moods by calling into account dayparts, context, demographics and behavior.   (more…)
June 4, 2009
DesignDevelopment

Bill: A Novel Told in Tweets

Our collegaue, the writer Michael Hemmingson, has started an interesting experiemnt in new media and serialized fiction.  His short novel, Bill: A Short Novel, is told in tweets on Twitter. Will this be the first Twitter novel?  Unfortunately, no, as others have beat Hemmingson to it, yet it is still a, uh, "novel" idea. Novels have been serialzied via podcasts, YouTube, livejournal, MySpace, and cell phones (the cell phone  novel is rather popular in Japan). Follow the adventures of Bill,…
May 4, 2009
Development

CDC Goes Online for Info on Swine Flu

As concerns spread about the Swine Flu virus, traffic to health, social networking and news-oriented sites continues to spike as users seek out information. The volume of conversations about the epidemic have already exceeded those surrounding the salmonella and peanut butter scares from earlier this winter by nearly 10 to 1, according to Nielsen Online. The Centers for Disease Control and Prevention and the Department of Health and Human Services have been using Twitter and YouTube, among other sites, to disseminate information. Three agency heads hosted live…
May 2, 2009
DesignDevelopmentMarketing

Cool Tools for Search 4.0

A cool new tool called DragToTop,  from a pair of serial entrepreneurs in Ottawa, Canada, captures the immediacy of a Twitter or Google Trends, yet adds a powerful toolset to help individual users organize and save searches about topics that are important to them.   (more…)
May 2, 2009