All Posts By

David Lussky

DesignMarketingOnline ConversionTips

Keys to a Top Converting Website

Even with the advances in technology and online sales tools, the average conversion rate for websites is currently around 3%.  Fortunately this number is just an average and not the rule as there are numerous examples of companies that have great conversion rates by comparison; ProFlowers, for instance has a conversion rate of 26.5%.  We are going to take a look at some of the most important secrets to top converting websites as well as what some of the top…
October 21, 2010
DesignDevelopmentPress / News

Websites Delivered: CMI Redesign & Launch

California Multimodal, LLC, (CMI) a leading ocean freight solutions provider offering a comprehensive suite of supply chain services throughout the United States and Mexico came to Ninthlink for a site redesign.  Going into it, we wanted to redevelop the site architecture, navigation, and naming systems to allow for easy access to information, as well as create 2-3 minute videos to support brand storytelling, in addition to programming the site to include content management tools for quick and easy site updates. …
October 18, 2010
DesignMarketingOnline ConversionTips

Conversion Optimization Enhanced by Design: Gap’s Ecommerce Site

In the introduction to our theme of the month, I briefly mentioned the term conversion optimization, which is all about improving your site to make it easier for users to accomplish the specific goals you have for them once they arrive.  This can be enhanced by focusing on 3 key steps, which we’ll look at in detail.  A site that has done a great job with increasing its conversion friendliness with the help of eCommerce-enhancing agencies like Salesforce, which other sites…
October 15, 2010
DesignDevelopmentMarketing

AOL’s ‘Project Devil’ Seeks to Change the Web for Branding Purposes

http://www.youtube.com/watch?v=FgzVCZxSIcI&feature=player_embedded While AOL has long been left behind by more successful Internet service providers, the company is still a big player in online advertising and recently unveiled a plan for a new advertising system known as Project Devil, which if adopted, would completely revolutionize the way we view and interact with web pages and web advertising. (more…)
October 12, 2010