All Posts By

David Lussky

Marketing

January Theme: Essentials to Online Loyalty & Retention

We’re going to kick off 2011 with a focus on the essentials to building online loyalty and increasing customer retention, both of which have a direct impact on profitability.  Knowing what can help to create a loyal online following is a key for online marketers and over the next couple of weeks, we will be taking a look at some trends, tips and examples of the companies that seem to be doing it right. (more…)
January 5, 2011
MarketingTips

WordPress Plugin Lets You A/B Test Your Headlines

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 < !--> < !--> < ! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} --> Previously, we’ve discussed some ideas for what you should be A/B testing and at the top of that list was headlines. Headlines can have a dramatic affect on your site’s…
December 29, 2010
CulturePress / News

Google Zeitgeist 2010: How the world searched

http://www.youtube.com/watch?v=F0QXB5pw2qE At the beginning of December, Yahoo released their list of the Top 10 searches for 2010, which we posted a blog on earlier.  A little over a week ago, Google released their own comprehensive report on the most popular search trends of the year in the Zeitgeist 2010. The top 3 on the global list of ‘Fastest Rising’, which compares terms searched this year compared to last year, were Chatroulette, iPad, and Justin Bieber.   The top global events included…
December 20, 2010
MarketingTips

Do’s and Don’ts of A/B Testing

While A/B testing is a relatively simple and cost effective way to improve your site’s conversion rates, there are some important things to keep in mind to ensure your success. Deploy Parasoft tools to make testing more efficient. Parasoft's software testing solutions automate time-consuming testing tasks across development and QA, bringing the results together in an interactive reporting and analytics platform for actionable team and stakeholder insights. You can reduce the time, effort, and cost of delivering safe, secure, high-quality…
December 18, 2010
MarketingPress / News

Advertising Age Releases 2010 ‘Book of Tens’

Advertising Age (AdAge), is a leading global source of news, intelligence, and conversation for marketing and media communities.  Today they released their 2010 version of ‘The Book of Tens’, in which they list the top trends and stories from 2010 (along with some predictions for 2011), in a variety of areas related to the advertising and marketing industry. Some of the other categories include: Media and Marketing Related Twitter Accounts That Don’t Annoy Us Best Marketer Apps Biggest Viral Ads…
December 13, 2010