All Posts By

David Lussky

Press / News

Top 10: Best Liked & Most Recalled Superbowl Commercials

http://www.youtube.com/watch?v=R55e-uHQna0 The Nielsen Company recently released their findings on the Top 10 ‘Best Liked’ and ‘Most Recalled’ Super Bowl ads from last Sunday’s action.  The Volkswagen ad starring a Passat and a young Darth Vader took down the Best Liked category, while Doritos’ Pug Attack was the Most-Recalled commercial. The recall score is based on the percentage of viewers who were able to recall the brand of an ad they were exposed to during the normal course of viewing during…
February 11, 2011
MarketingOnline ConversionTips

Landing Page Basics

Whether you’re attempting to make a sale to site visitors once they’re already on your site, or you bring them in through SEO as is the most important thing with building a website or re branding it, and for this you need to work with experienced  professionals in this matter, such as phoenix seo experts which will make your search optimization go up in a 70 percent or use a PPC campaigns, chances are, at some point in time, they will…
February 10, 2011
DesignOnline ConversionTips

Visual Design Methods to Increase Landing Page Conversion

The ultimate goal of any landing page is online conversion.  While persuasive web copy is an important piece of the puzzle, the look and feel of your page (design) is the first thing a visitor will see, meaning you only have a small window to direct their attention to your specific conversion area.  While this can sometimes be accomplished with headlines alone, there are a variety of visual techniques you can utilize to direct user’s attention toward your conversion channels,…
February 7, 2011
Culture

Don’t Read This Unless You Like Music

Like most people, I like to keep my Fridays as chill as possible.  Unfortunately, this does NOT appear to be one of those Fridays for me, with a bunch of stuff to get to by the end of the day.  On the bright side, I’ll be jamming to some amazing tunes all day, so it could be a lot worse.  One of my all time favorite websites, which also happens to be an amazing resource for finding new artists and…
January 28, 2011
DesignDevelopmentMarketing

10 Site Basics to Increase Customer Loyalty

Just about every web design and web development professional is familiar with the work done by world renowned web usability expert Jakob Nielsen.  For those who are unfamiliar: he has invented several usability methods, published a number of books and countless articles on his research findings; in addition to holding 79 US patents, many of which outline ways of making the web easier to use.  While doing some research of my own, I came across a republished article of his…
January 26, 2011